Blog #6

Its Acxiom’s business to know the importance of information in order to provide their customers with the right information. They have a combination of product and services that they deliver to help out their customers to do a better job at managing their customer relations. They have a info base product that has 185 data elements for every consumer in the U.S. They also have 12 to 20 million businesses that they currently have information on. What helps them be so successful is that they have a strong reliable database platform that helps store, retrieve, and distribute the right information at the right time. The company is the only one that provides you with a global view of their customers which they also call a 360 view. Without this view the company would be working in the dark when it comes to their customers. It allows them to have a good relationship with each and every costumer. Their model is the more info you have the better decision you could make when it comes to making the right decision. In any business you need to have the basics if not your never going to be successful. Acxiom provides you with urgency and speed like they do to their sponsored truck driver.