Blog #10

Every call and shipment and website helps out Lands’ End. They literary have thousands of systems like 100 large mainframe applications which support the core process of the company. Within those 100 applications there are thousands of programs. They also have a client server and PC applications. They look at their end-users to create and support themselves. There is thousands of end-users applications for them to help themselves through day to day basis. They help themselves in taking orders, hemming, monogramming, and managing inventory storage. Their philosophy is to keep day to day operations of the company running smoothly 24 hours a day and 365 days a year. In order for them to be successful they have to have everything functioning from order taking system, phone system, and performing systems. Without their orders they would be backed up and they would not be able to keep track of the inventory. Without these functions they would not be able to satisfy their customer or even work at a full capacity. Their Target customer is a highly educated dueling income family that reads at least 6 periodicals a month. They have technology like printers that print shipping labels and orders summaries, Bar codes that read equipment and that automatically sorts products. They also have a robotic tape retracting machine called the Tape Ape.